
October 22, 2026
CDS Building
665 Commonwealth Ave
17th Floor
Boston, MA 02215
Schedule
9:00-9:30 LIGHT BREAKFAST
9:30-9:45 WELCOME
Steve Greenlee, professor of the practice of journalism and director of the BU Newsroom Initiative.
9:45-10:30 STORYTELLING EVENTS
Iris Adler and Irene Sege of Brookline.News explain how to run a successful storytelling event that engages the community and raises funding.
10:30-11:15 SOCIAL VIDEO JOURNALISM
Engaging your audience and building your brand through social video journalism. A conversation with Boston Globe video journalist Emily Sweeney and Boston Globe multimedia producer Maria Pemberton. Moderator: Deborah Fountain, associate professor of the practice, journalism.
11:15-11:30 COFFEE BREAK
11:30-12:15 ADVERTISING ON HYPERLOCAL NEWS SITES
Many nonprofit and independent organizations don’t feature advertising on their sites. Should they? How a few local news outlets are succeeding at it. Panelists: Jack Conboy, Dorchester Reporter advertising manager; Bill Forry, editor of Dorchester Reporter; Hilary Jenison, founder and publisher of Anchor Media; Elizabeth McNamara, editor and publisher of East Greenwich News. Moderator: Sherrod Blakely, associate professor of the practice, journalism.
12:15-1:00 LUNCH AND CONVERSATION
1:00-2:00 KEYNOTE ADDRESS
Sarabeth Berman, CEO of the American Journalism Project.
2:00-2:45 ARTIFICIAL INTELLIGENCE IN JOURNALISM
AI can be a useful tool in hyperlocal newsrooms with limited resources. It also comes with a host of issues. What are some ways it can be used ethically in local journalism? Panelists: Charles Kravetz, cofounder of Cambridge Artificial Intelligencer; Roberto “Berto” Scalese, senior editor/digital for WBUR; Cristina Silva, managing editor for standards and operations with The Boston Globe. Moderator: Maggie Mulvihill, associate professor of the practice, journalism.
2:45-3:00 WRAP-UP AND QUESTIONS
Speakers
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Sarabeth Berman
American Journalism Project
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Iris Adler
Brookline.News
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Irene Sege
Brookline.News
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Emily Sweeney
The Boston Globe
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Maria Pemberton
Boston Globe
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Jack Conboy
Dorchester Reporter
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Bill Forry
Dorchester Reporter
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Hilary Jenison
Anchor Media
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Elizabeth McNamara
East Greenwich News
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Charles Kravetz
Cambridge Artificial Intelligencer
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Roberto “Berto” Scalese
WBUR
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Cristina Silva
The Boston Globe
