9:30-9:45 a.m. INTRODUCTORY REMARKS
Brian McGrory, former editor, The Boston Globe
Chair, Journalism Department, Boston University
9:45-10:30 a.m. A Conversation with Sewell Chan: What Can We Learn from The Texas Tribune
Experience in Nonprofit Journalism?
Sewell Chan, editor-in-chief, The Texas Tribune
Charles Sennott, founder, GroundTruth Project and Report for America, acting publisher, MV Times.
10:30-10:45 a.m. BREAK
10:45 a.m.-12:15 p.m. REVENUE GENERATION
How to Identify and Cultivate Major Gift Prospects – 10:45 a.m. to 11:30 a.m.
Troy Finn, senior advisor, Starrs Aligned
Fundraising leader and strategist with more than 20 years’ experience raising money with nonprofits of all sizes
The State of Play for Legal Advertising – 11:30 a.m. to 12:15 p.m.
Dan Kennedy and
Ginny Buckingham, president, Marblehead Current, and former vice president, corporate affairs, Pfizer Pharmaceuticals
12:15-1 p.m. LUNCH AND CONVERSATION
1-2:30 p.m. WAYS TO DO MORE WITH LESS
Content That Connects: Driving Reader Engagement and Sustaining Growth – 1 p.m. to 1:30 p.m.
Barbara Roessner, founding editor, The New Bedford Light
What You Need to Know about AI – 1:30 p.m. to 2 p.m.
Michelle Johnson, professor emerita, Boston University
Co-publishing and Collaboration – 2 p.m. to 2:30 p.m.
David Dahl, editor, The Maine Monitor
2:30-2:45 p.m. BREAK
2:45-3:30 p.m. FIVE THINGS YOU SHOULD DO TO NOT GET SUED
Jon Albano, partner, Morgan Lewis Expert in media litigation
3:30-4 p.m. WRAP UP, NEXT STEPS
Brian McGrory


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